Friday, June 19, 2009

Michael Phelps pick up new endorsement deal

Olympic star Michael Phelps has picked up a new endorsement since his three-month suspension ended.

When a photo of Michael Phelps using a marijuana pipe surfaced late last year, some sponsors cut ties with the Olympic swimming champion. Months later, that trend has turned around.
The 14-time Olympic gold medal-winning swimmer has a multiyear deal with H2O Audio, a San Diego-based maker of waterproof headphones and accessories.

Other athletes who have endorsements with H2O Audio are Olympic swimmer Natalie Coughlin and surfer Laird Hamilton.
The company announced Monday that Phelps will collaborate on product development and marketing initiatives. His imagery and voice will be used on packaging, advertisements and retail displays as well as online in a campaign launching this summer.

Michael Phelps, who listened to headphones before races during his record-setting run at the Beijing Games, said he uses the company's in-ear, waterproof Surge headphones during training, according to the report. The headphones are integrated with a carrying case for his iPod, which he attaches to his swim cap with a magnetic strip.

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