The entertainment world has morphed just since August, when Warner Bros. announced it was bumping the sixth Potter movie from November 2008 to July 2009 and incited angry online petitioners.
Now, "Harry Potter and the Half-Blood Prince" has Voldemort tightening his grip on the Muggle and wizarding worlds, as danger and hormones rage.
After all, "The Lord of the Rings" films each were nominated for Best Picture and the third won, and he ranks "Potter" in their league.
After box-office expert Paul Dergarabedian saw the latest "Potter" at an industry preview, he blogged he was "blown away like a Quidditch player on a supercharged broomstick. Not only that, halfway through I'm thinking the unthinkable -- 10 Academy Award nominations are available this year, hmm, I wonder ... ."
"I just thought the movie was terrific, I really enjoyed it. It made sense to me, I got involved, I liked the fact that they're older and definitely more assured in their acting and even the characters are more interesting," says Dergarabedian of hollywood.com.
"Harry Potter and the Half-Blood Prince" will be the first Rowling adaptation since "Twilight," but it also has girl power driving it. The series also has withstood date and seasonal switches and the audience has literally grown up with 16-year-old Harry, Ron and Hermione, leading to predictions for another big opening week.
If not record-breaking, certainly magical.
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